Naming, legend, packaging design and positioning – everything was “made in” EDDISON.
In record time, our designers developed a brand identity of Korean freeze-dried coffee for the Russian market. We came up with the idea of Gojong the Emperor, who loved treating guests with an invigorating drink. Jewang means “Emperor” in Korean. Our team coped with the work in record time: only 2 months passed from the beginning of the project to the production of the first pack.
