We continued to work on Jewang brand.
After its large pack release, the sales of the product exceeded all expectations, and the client decided to launch the 3 in 1 line, with the concept of “an army of the emperor” developed specifically for this product. For the stick, we drew several Korean army warriors, and the client chose the most courageous image of Admiral Lee Sung Sin. The box itself was designed so that even rows of sticks visually form an “army”, attracting attention in the checkout area.
