Our team developed corporate identity and came up with the name for the new wine project of Vladivostok.
“Gruner, Ne Vri Mne (Don’t Lie to Me)” is the three-story wine space at 15 Uborevicha Street which houses a wine store, tapas bar and sommelier school. The corporate identity for Gruner was initially seen as the work of a freelance artist who loves to drink wine, pour wine, paint with wine, and Gruner is his nickname. Somewhat understated and simple, but stylish at the same time, its logo design manages to reveal its looks. Do not lie to me is a phrase indicating that Gruner is always in the company of friends, always with a new story to tell. He has thousands of them, half-true, half-fiction – you can’t really tell, and it’s not the point anyway. Because you know what you want, you’ve come for a new story and its aftertaste.
