On April 1, EDDISON organized the official opening of the branded store for Xiaomi, the international manufacturer of high-tech electronics from China.
Xiaomi international brand appeared on the Russian market in 2016, and now there are already four branded stores in the capital of Russia. Opening the store in Vladivostok marked the beginning of the brand’s regional development, and thanks to EDDISON team, that beginning was as bright as possible. For two days, city residents were introduced to the goods and immediate plans of the brand, as well as entertained with thematic contests and quizzes. The final chord of the event was the drawing of the cash coupons, which the most creative participants in the event got.