TESS and JARDIN were sponsors of the 17th Pacific Meridian International Film Festival, and the challenge we faced was to ensure the maximum brand visibility at all venues of the film festival.
Brand logos were placed in the festival printed materials (catalogs, booklets, complimentary tickets, posters, newspapers) and festival layouts for mass media. Commercials of the brands were shown before each screening in the movie theaters and in the open-air venue. Placing logos on press walls during the opening and closing ceremonies, and in the press center, provided additional information coverage. In addition, there were branded tents next to the Amphitheater on Sportivnaya Seafront, by the open-air festival venue. Hot drinks TESS and JARDIN made an excellent duet with the films from the festival program and made nights warmer.
